First of all, I will explain what competitive advantage is.
The idea was brought to the world by Michael Porter, business strategist, by his book.
Before we go through an actual concept, let’s go through 3 things you need to understand.
Who are you targeting? It is obviously man but you need to specify more.
The reason is you need to understand exactly what they are looking for.
As a cam girl, you need to define at least target’s
3. Age range
5. Language they speak
Optional. Hobby, interests,
How to identify targets and decide target is determined by Demand and competition.
I will explain competition latter.
Demand is who comes to your room and spend money.
When you think about demand, you need to think
1. How big the population of the target that falls under your criteria
2. How much money they have
Let’s see an example.
In race category, there are 4 races: Asian, Black, Latino and White.
There are demands from each races who spends money on your room. But depending on who you are, the population of the each races who are likely to spend money on you is different.
Explained above, What race you should target depends on what your race is. For example, if you are black, you would most likely want to focus on black male customers as the population of non-black man who show interests in black woman is small. Below data was revealed by Okqupid, a dating site.
The values in these tables are “preference vs. the average.” Think of them as how people weigh race in deciding attraction. For example, Asian man rates Asian woman 15% more attractive than the average woman.
But it is too early to determine who you should target as there are other variables explained below.
This is determined by what your appearance(body type) and race.
Of course, there are diversity in preference. But in average, each country has preference on woman’s body type. For example, Japan has much tighter definition of fat woman compared with USA. Chubby woman in USA is considered fat in Japan. Skinny woman in Japan is considered too skinny. If you consider targeting Japanese, little chubby is the line that Japanese man show interest.
Race wise, Many man in Eastern Asian countries have fetish on White woman while many man in Dubai and south France have fetish on Black woman.
I explained black woman should focus on black man above. But, there are countries that have fetish on Black race. You may be better to target other races depending on how big the fetish population is, how much money that man in those countries have and competition.
3. Age range
This depends on your age, how you look like and what common thing you have with the specific age group.
Are you a person who often get compliment by old man?
Some woman has something that old man like. If so, your target can be man over 40.
Are you interested in something that old man like? For example, many man over 45 in Japan like base ball. If you like base ball, you have something in common with them. That can help to build emotional connection. Thus, you can target older man.
If you are over 35, the target segment of man over 35 is probably bigger than man aged under 35 even there are man who like only mature woman. But who you target depends on competition of the camming site you are working as well. I will explain competition letter in this page.
There are many fetish in this world such as Femdom, peeing, peeping hole, leg fetish and so on. You need to think what fetish you can comfortably offer.
May be there are several fetishes you can offer. In order to decide, think about how big each fetish market is, how much money that people in that segment have and how many models are targeting to that fetish.
5. Language they speak
How many languages do you speak?
If you speak language other than your mother tongue, you can target people who speak that language. May be your language is minority at the site you work. Thus competition is much lower.
Optional: Hobby, Interest
Identify what you like. Whatever is fine such as favorite sports team, food, game, and so on.
Once you identify what you like, you can use such information to determine target.
For example, if you like red wings(Detroit hockey team), you can target someone who like Red wings as having something in common is the easiest way to make emotional connection.
The competition for webcam models needs to be analysed based on 3 elements.
1. How many models at the site you are working or trying to work are there. (we gathered information on each site at here for you)
2. How many models who are targeting at the same target as you are thinking are there.
3. How attractive the top models targeting the same audience as you are thinking.
“Attractiveness” here is not attractiveness in terms of physical attractiveness but from the view of value that models are providing to audience.